Photography and story with e15 founder Phillip Mainzer for MONTECRISTO Magazine. Read the article here.
Crate & Barrel
Crate & Barrel is one of my favourite lifestyle companies and I love their collection of simple pieces and home wares.
This was a conceptual shoot where I froze a series of plants and photographed them in white plates. It's a concept that communicates the idea of celebrating daily items that are natural, functional and beautiful.
The series was shared on Crate & Barrel's social media channel to create awareness of their mission and brand.
Originally from Singapore, Scanteak is a furniture company that offers beautifully designed Scandinavian inspired teak furniture that seeks to redefine simplicity and functionality.
With the launch of their first storefront in Vancouver, I worked with store owners Gary and Mandy to create a consistent look for the North American audience as well as spread awareness of the brand through Facebook and Instagram.
The photo shoot resulted in gained awareness of their storefront, a growing audience on social media @scanteakcanada and support from the local community of shops and businesses in Gastown.
I partnered with Alaska Air on their Weekend Wanderer Campaign to cover a new flight destination and spent five days in Charleston, South Carolina. During my stay, I photographed and shared stories about the culture, history and wonderful food scene in Charleston.
The project resulted in 37,801 impressions from Sophia's content alone. 13 photos were shared across all channels generating a total of 24,459 likes and 200 comments. The images were used in the Alaska Air in-flight magazine and shared on the Alaska Air travel blog to highlight Charleston and invite readers to visit and explore the city.
SORT with Studio Faculty for MONTECRISTO Magazine. Read the article here.
I partnered with @Dovebeauty on their #AsLightAs campaign to raise awareness of their cucumber & green tea scented shower foam. Through imagery and story telling, I focused on sharing news about Dove's self-esteem education, where Dove is creating a world where beauty is a source of confidence, not anxiety.
I baked a three-layer green tea cake to help create an association for the #AsLightAs shower foam as well as a self portrait as part of the series.
Founded in 2016, Lorraine Sui is a creative collaboration between the mother-daughter team Judy and Natalie "Lorraine" Sui, who was born with Autism. Judy's hope for Lorraine Sui is to grow as a family and company while coping with Natalie's autism. From the design process to testing and modelling, Judy works closely with Natalie and fully embraces her daughter's neurodiversity, and believes in her ability to create practical solutions for everyday ease.
Lorraine Sui seeks to inspire and encourage women through thoughtfully designed handbags suited for a modern lifestyle.
I worked with the creative team at Flowmarq to create the art direction and look for their first collection. From location scouting, prop sourcing to the model wardrobe, my goal was to communicate the story and values behind this creative team.