Crate & Barrel is one of my favourite lifestyle companies and I love their collection of simple pieces and home wares.
This was a conceptual shoot where I froze a series of plants and photographed them in white plates. It's a very simple concept that communicates the idea of using materials that are natural, functional but beautiful.
The series was shared on Crate & Barrel's social media channel to create awareness of their mission and brand.
Kings Kid's School & Children's Home is a child relief program funded by the Canadian Organization Children Arise in Canada. The focus of King's Kid's is to restore lost childhoods to children who are orphaned, underprivileged, abused, marginalized or affected by AIDS.
I spent 10 days on campus teaching classes and photographing the kids to tell stories and help spread awareness of their program through Instagram. It was a challenging project to work on but an amazing and eye opening experience that I won't forget too soon.
The story and photography was featured on the Children Arise website as well as in the travel stories section on Passion Passport to invite readers to visit India and volunteer at the NGO. Read more about the story on my blog here.
I partnered with Alaska Air on their Weekend Wanderer Campaign to cover a new flight destination and spent five days in Charleston, South Carolina. During my stay, I photographed and shared stories about the culture, history and wonderful food scene in Charleston.
The project resulted in 37,801 impressions from Sophia's content alone. 13 photos were shared across all channels generating a total of 24,459 likes and 200 comments. The images were used in the Alaska Air in-flight magazine and shared on the Alaska Air travel blog to highlight Charleston and invite readers to visit and explore the city.
I partnered with @Dovebeauty on their #AsLightAs campaign to raise awareness of their cucumber & green tea scented shower foam. Through imagery and story telling, I focused on sharing news about Dove's self-esteem education, where Dove is creating a world where beauty is a source of confidence, not anxiety.
I baked a three-layer green tea cake to help create an association for the #AsLightAs shower foam as well as a self portrait as part of the series.
Originally from Singapore, Scanteak is a furniture company that offers beautifully designed Scandinavian inspired teak furniture that seeks to redefine simplicity and functionality.
With the launch of their first storefront in Vancouver, I worked with store owners Gary and Mandy to create a consistent look for the North American audience as well as spread awareness of the brand through Facebook and Instagram.
The photo shoot resulted in gained awareness of their storefront, a growing audience on social media @scanteakcanada and support from the local community of shops and businesses in Gastown.
Art Direction, photography and styling by me
If you're wondering why a certain hedgehog appears constantly in my world — wonder no more. Amelia is my pet African Pygmy Hedgehog or my studio partner as I like to call it.
Our photography series began in 2014 in the studio of our home where I would take photos of Amelia's daily life. In 2015, the Amelia Hedgehog Studio was founded, I designed and sold the first Amelia Hedgehog calendar as well as took on a series of campaign work. Our studio motto – Do Small Things With Great Love.
Amelia's clients include: World Vision Canada, Purdys Chocolatier, Be Fresh Local and Giftagram. Our projects and campaigns cover a range of topics including food, lifestyle, design and all things creative. You can follow Amelia's work on Instagram @ameliahedgehog and read more on her website: ameliahedgehog.com
In 2006, Bono and Bobby Shriver began paving the way for a new generation. An AIDS FREE GENERATION.
They founded (RED) with a simple mission—to make it easy for people and businesses to join the fight against the deadly virus.
Throughout the past decade, (RED) has raised $350 million with the help of their partners. 100% of the money from their products and events goes directly to work on the ground.
This was a (RED) charity dinner I documented in Vancouver, BC. The dinner was hosted by Nadia x Juno Kim Catering to raise awareness about (RED). It was a beautiful event with lots of good people and good food. All proceeds of the evening went to fund the charity.