Originally from Singapore, Scanteak is a furniture company that offers beautifully designed Scandinavian inspired teak furniture that seeks to redefine simplicity and functionality.
With the launch of their first storefront in Vancouver, I worked with store owners Gary and Mandy to create a consistent look for the North American audience as well as spread awareness of the brand through Facebook and Instagram.
The photo shoot resulted in gained awareness of their storefront, a growing audience on social media @scanteakcanada and support from the local community of shops and businesses in Gastown.
I partnered with Alaska Air on their Weekend Wanderer Campaign to cover a new flight destination and spent five days in Charleston, South Carolina. During my stay, I photographed and shared stories about the culture, history and wonderful food scene in Charleston.
The project resulted in 37,801 impressions from Sophia's content alone. 13 photos were shared across all channels generating a total of 24,459 likes and 200 comments. The images were used in the Alaska Air in-flight magazine and shared on the Alaska Air travel blog to highlight Charleston and invite readers to visit and explore the city.
SORT with Studio Faculty for MONTECRISTO Magazine. Read the article here.
Founded in 2016, Lorraine Sui is a creative collaboration between the mother-daughter team Judy and Natalie "Lorraine" Sui, who was born with Autism. Judy's hope for Lorraine Sui is to grow as a family and company while coping with Natalie's autism. From the design process to testing and modelling, Judy works closely with Natalie and fully embraces her daughter's neurodiversity, and believes in her ability to create practical solutions for everyday ease.
Lorraine Sui seeks to inspire and encourage women through thoughtfully designed handbags suited for a modern lifestyle.
I worked with the creative team at Flowmarq to create the art direction and look for their first collection. From location scouting, prop sourcing to the model wardrobe, my goal was to communicate the story and values behind this creative team.